in stock. This makes it far more immediate for them. There's no bigger turnoff after getting excited by a product to then be told there's a two-week waiting list. Hints and Tips: 1. Always have enough stock so people can take one home immediately. 2. If you are out of stock and the product allows, offer them a demo that will be replaced when new stock arrives. Rating: 4/5 Offer Exclusivity Letting people know that they have the opportunity to be your only client can make them feel excited. It can also have the impact of making them want to buy now to solidify the deal. Hints and Tips: 1. If you can offer exclusivity, make sure you get a premium price for the prestige factor. 2. Ensure that you can keep the promise if you make it. Rating: 5/5 Allow Prepayment Allow people to pay before the goods have arrived. You may even want to offer a discount, or an added value product, to encourage this. The department stores use this technique very successfully by offering layaway as an option. Hints and Tips: 1. Offer some kind of incentive; it helps with planning your inventory. 2. Make sure the offer features prominently in your advertising. Rating: 4/5 118