
Accept Trade-ins
This gives you the edge. It means
that people can kill two birds with the one stone. They can buy something new,
and get rid of the old. It also means you can charge a premium price. You can
sell the old model to your customers, or sell it to another business.
Alternatively, you may want to break it apart for parts.
Hints and Tips:
1.
It's
a great selling point, so use it in all you advertising and literature.
2.
Establish
partnerships with wholesalers, secondhand stores, etc., so you can maximize the
value of old trade-ins.
3- Don't be afraid to increase your prices-you
are offering a premium service now.
Rating: 3/5
Bulk Buy
Specials
Encourage people to buy in bulk from
you, and offer a significant saving if they do so. This also ties the
people up for some time. You've loaded them up with stock, so they will not go
anywhere else. They will also get used to using your product or service.
Hints and Tips:
1.
The
bigger the order, the bigger the discount.
2.
Keep
in contact with the customers. Just because they don't call you doesn't mean
they aren't still using your product-they just bought so much!
Rating: 3/5
Scarcity and Limits
Use the best motivators in the
world: fear and pain. If you make people think they're going to miss out,
there's a good chance it'll swing the sale your way. That's
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