Target Better Prospects

If you're having serious trouble with your conversion rate, you may want to go back and have another look at the way you attract prospects. Are you getting the right sort of people? If not, how else could you advertise? It's important to remember that some prospects are more trouble than they are worth.

Hints and Tips:

1. Class your prospects into A, B, C, and D and treat them accordingly.

2. If you aren't getting enough As and Bs (these are the people who buy big and buy often), review your lead generation strategies.

3- Note that any customer isn't necessarily a good customer.

Rating: 4/5

Company Profile

This can work as a serious sales tool. You create a five- to six-page document detailing what makes your company so great. More importantly, talk about why your company is the best choice for the prospects, and what you plan to do for them.

Hints and Tips:

1. Don't be afraid to boast.

2. Include testimonials 3- Use selling words

4. Focus on how your company helps solve people's problems. Rating: 4/5

Gimmicks with Direct Mail

Include something out of the ordinary: a tea bag, a lollipop, or something even more bizarre. This will ensure that your direct mail letter is remembered when you phone. 116